2. Flock

We started working with Flock following on from the work we did on the launch of their 'Flocktail Collection' collaboration with client Florrie + Bill in 2014. Coverage for the collaboration was expansive and we began working with Flock on their own collections in early 2015. 

AIMS

  • To launch the Flock brand to the press and build on the success of the Flocktail collaboration
  • To drive national awareness of Flock and the products they offer
  • To provide a platform for increased turnover and business development

RESULTS

We have successfully achieved coverage across the board with placements to date including: Grand Designs, The Telegraph Magazine, ES Homes & Property, Country Homes & interiors, YOU, Confessions of a Design Geek, Hello!, ELLE Decoration, Harper's Bazaar Interiors, Beautiful Kitchens, The Metro, EKBB and Style at Home.

A consistently high quality of placement has been achieved and we have worked with Flock on their own brand product as well as their recent collaboration with Sunny Todd Prints.  We look forward to launching the SS16 collections to press in the New Year.

The circulation rate for coverage through 2015 is estimated to be in excess of ~2.5 million for print alone.

TESTIMONIAL

"Working with Peachy PR has been fantastic and I would have no hesitations in recommending them, in fact I would absolutely encourage it!  

Fiona and her team have achieved incredibly consistent press coverage for Flock in some fantastic publications and interesting platforms. Peachy have helped raise the profile of my brand in a very clear and creative way. Fiona doesn’t stop, she works tirelessly, constantly promoting and supporting our brand on social media and sets a great example to follow if this is something you are new to. She is always on the end of the phone and you feel fully supported and taken care of in a professional but friendly and warm way.

You are always kept in the picture with what is going on and what press is lined up so that you can prepare to promote this which makes you feel fully integrated into the Peachy team!"

Jenny Wingfield, Founder of Flock, London