1. Florrie + Bill
We started working with Florrie + Bill to launch their 'Flocktail Collection' in 2014. Resulting coverage was expansive and has contributed to the growth of the Florrie + Bill brand.
- To launch the Florrie + Bill brand to the press using the 'Flocktail Collection' as the hook
- To drive national awareness of Florrie + Bill and the products they offer
- To provide a platform for increased turnover and business development
We have successfully achieved coverage across the board with placements to date including: Grand Designs, Sunday Times Style, Stella, ES Homes & Property, Period Ideas, YOU, The Resident, Homes & Antiques, House Beautiful, The Observer Magazine and The Independent.
A consistently high quality of placement has been achieved. And we have since continued working with Florrie + Bill to launch the 'Flint Flocktail' and the Florrie + Bill x Abigail Borg 'Botanical Collection'. Coverage lined up for these releases includes; Good Housekeeping, Homes & Antiques, Fabric, Woman & Home, Good Homes and Essential Kitchen Bathroom and Bedroom.
The circulation rate for coverage of the 'Flocktail Collection' is estimated to be in excess of ~7 million for print alone.
“Working with Peachy PR has definitely raised the profile of my brand. Fiona implements a clear plan of action with regards to launching a press campaign, which results in placement of my products in national newspaper supplements, monthly magazines and local press. Working with Peachy PR has helped grow my sales, reach out to new customers and gain more brand recognition - especially across social media platforms. Now I get people contacting me to tell me they have seen a Florrie+Bill chair in a magazine!
Peachy PR bring a structure to how a new product or collection should be released, especially with planning for long-lead magazines when putting together press releases. Since working with Fiona I have felt my business has been more organised and the press placements are constantly being achieved.
The whole team are lovely to work with, and they always look for opportunities to pitch my business to outside the norm of product placement. I have recommended Peachy PR to numerous business associates as I really value their level of service and results.”
- Amy Cawson, Founder of Florrie + Bill, Leicestershire