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4. Langs of London

We were brought in by Langs of London to organise and promote their launch into the occasion and wedding cake industry.   We planned and executed a launch event for Langs of London at The Bloomsbury Hotel and worked on securing attendance and follow up coverage across online and offline.

AIMS

  • To organise and execute a successful launch event that acted as a platform for coverage opportunities and an introduction to Langs of London
  • To drive awareness of the brand and the services offer on both a regional and national level
  • To secure coverage in both trade and consumer press

RESULTS

We have achieved coverage across print and online both as a direct result of the launch event, but also independently of this.

Attendance was secured from:  HELLO, Your London Wedding, Wedding Ideas, WEDDING, You & Your Wedding, Quintessentially, 5 Star Directory, The Mirror, BBC Good Food and British Baker among others.

Coverage included: Asian Bride, Wedding Ideas, HELLO's Mystery Blogger, Hitched, Ultimate Wedding and Perfect Wedding as well as regular columns and contributions to Your London Wedding and British Baker Magazine.

Circulation is estimated to be in excess of ~1,200,000