3. La Durbin Boutique Salon

La Durbin Boutique Salon is a long-standing client of Peachy PR and we continue to work on building their profile in and around the Fulham area as well as on a national level.

AIMS

  • To increase the local client base in and around the Fulham area
  • To drive national awareness of the La Durbin Salon and the services they offer
  • To provide a platform for increased turnover and business development

RESULTS

We have successfully achieved coverage across the board in both consumer and trade press as well as driving an aspect of celebrity placement and endorsement of the salon.

Coverage to date includes: Hairdressers Journal, The Fulham Resident, Handbag.com, Glamour, Cosmopolitan, OK!, Daily Mail, WEDDING, Professional Hairdresser, Star and TV Extra.

We have also secured celebrity clients and endorsements for the salon from the likes of: Dawn O'Porter, Lucy Watson, Laura Hamilton, Imogen Thomas, Lilah Parsons, Kyla La Grange and Amal Fashanu.  This has lent hugely to increasing exposure and profile for the salon and as a result of engaging Lucy Watson with the salon, Made in Chelsea have subsequently filmed twice at the salon with Lucy, Binky Felsted, Stephanie Pratt and Georgia Toffolo who is also now a regular of the salon.

Circulation to date is estimated to be in excess of ~7 million online and in print (doesn't include Mail Online readership)

TESTIMONIAL

"Fiona has been with La Durbin Salon since we launched in Fulham, London at the beginning of 2013, and is a huge part of our team, and definitely part of our family!  Fiona is a major asset and has been instrumental in getting our name and brand in many print and online publications, including social media.  She leverages great contacts and a comprehensive business network to get our brand noticed and really understands what we are trying to achieve.  She gives us great advice and understands the challenges, goals and dreams we have as a new business. 

What sets Fiona apart is her great attitude and positive approach to everything.  She truly listens, and as new business owners, we are often stressed about many different factors and Fiona manages to bring clarity and direction into our otherwise hectic and chaotic lives. We can’t recommend Fiona highly enough and if you are looking for a professional, intelligent, quality and insightful PR company in your corner, look no further then Peachy PR."

-          Latifa and David Durbin, Owners of La Durbin Salon in Fulham, London