New Client: Swaheelies

We are delighted to announce that Peachy PR has been appointed by international start-up Swaheelies to manage their UK PR moving forward.

Swaheelies was launched in Spring 2014 as a social enterprise by Kenyan based Chania and New York based Caitlin.  The two career women shared a passion for footwear and African design that has allowed them to create a brand that empowers talented Kenyan artisans, enabling them to grow, develop and benefit from the success of the business.  Swaheelies also provides financial support to increase the numbers of Kenyan children being given the opportunity of an education.

Swaheelies have committed that with every pair sold, they will contribute to a child's annual school fees.  With a target of 500 pairs of shoes to be sold by year end, Swaheelies are hoping to educate 28 children for a whole academic year starting January 2015.  By year end 2015, the target is to have sold 2000 pairs of shoes that will educate 223 children for a whole academic year.

We are so excited and privileged to be working with a brand that has such strong aspirations to improve the lives of so many and we cannot wait to start sharing this brand with our contacts across the fashion, business and celebrity sectors.

You'll be hearing a lot more from this brand in the coming months as we seek to really spread the word across all platforms.

http://www.swaheelies.com/