We booked the Welsh beauty, Imogen Thomas, into La Durbin Salon for a cut, colour and blow dry before a big night out on the town. We look to tie together clients and celebrities in the most effective way. Imogen shared her experience at the salon to her vast social media following via Instagram and Facebook. Her power as a celebrity meant that her night out was featured on the Mail Online, we were then able to secure a mention for La Durbin Salon in the online article.
Here was the resulting reach:
Imogen's Twitter: ~340,000 followers and 28 direct 'Favourites'
Imogen's Instagram: ~47,000 followers with 529 'Likes' on the photo
- 25 shares of the article
- 86 comments on the article
- Monthly Unique Browers on the Mail Online: ~165,000,000
"Before hitting the town, Imogen prepped her locks at the La Durbin Boutique Salon on the Fulham Palace road with a cut and colour courtesy of owner Latifa in anticipation of a big night out.
The star showed off her glossy new hairdo on her Instagram page, writing: 'Loving my hair @ladurbinboutique and thank u Latifa'."